Our Vision
Every Manitoba student will be agriculturally literate when they graduate high school.
Our Mission
We inspire educators to promote agriculture literacy for a sustainable future.
Growing connections
helps us achieve
more together
2022 was an absolute whirlwind for Agriculture in the Classroom-Manitoba, and it’s all thanks to amazing partners like YOU!
With your help, we were able to grow our connections and expand our reach to more teachers, students, volunteers, and agriculture professionals than ever before. This growth meant that we could provide even more exciting resources, professional development opportunities, and hands-on learning experiences.
The power of growing connections allowed us to transform how Manitoba students think critically about agriculture and strengthen their connection to food and food production.
But that’s not all – with your continued support, we can shape a generation of informed decision-makers, voters, consumers, and agriculture champions who are ready to tackle the challenges of the future.
Scroll down to see just how far we’ve come and get excited for how far we’ll go together!
Our Approach
- We partner across a network of agricultural organizations, leaders
and activated learning communities to facilitate the best methods of increasing agriculture literacy in Manitoba students. - We connect educators, students, volunteers, and agricultural organizations and offer them accurate, balanced and curriculum-linked resources, professional development and direct agricultural learning experiences.
- We advance the discovery, awareness, and critical thinking skills of Manitoba students on topics related to agriculture and their personal connection to food and food production.
- We invite educators and the agriculture industry to participate in program and resource development to determine what works best to grow confident learners and future problem-solvers armed with 21st century skills.
- We deliver high-quality, in-demand and engaging programs, resources and professional development opportunities that teachers trust, want to use, and change the way students view their connection
to the agriculture industry.
The Opportunity to Grow
2022 was an exceptional year of growth and achievement, and we couldn’t have done it without our incredible partners and supporters. You have helped to create and shape critical thinkers — the future YOU.
Thanks to your unwavering dedication, the demand for our programs and resources continues to grow. Our resources are free, but they cost money to produce. We’ve also had to limit the number of classrooms we can accept in our programs due to unprecedented growth.
To answer the call, we’re developing an ambitious and important strategic growth plan. As we grow connections even further, we can:
- Eliminate waiting lists and increase engagement opportunities for teachers and students
- Meet current needs and develop new, high-quality resources that teachers want
- Measure impact of public trust through what we offer
- Catalyze and measure our contribution in workforce growth
- Grow volunteer leadership opportunities
- Invite more diversity in agriculture education
- Grow our team and the systems to manage growth
Our success in 2022 is just the beginning, and we look forward to continuing our mission to create and shape critical thinkers who are ready to meet the challenges of the future as informed decision-makers, voters, consumers, and agriculture champions. Thank you for your incredible support – together, we can make a difference that will last for generations to come.
A Win For Education
AITC-M creates curriculum-linked, high-quality resources and programs for teachers and memorable educational experiences for all students in Manitoba.
A Win For Agriculture
Agriculturally literate students contribute positive outcomes for public trust and a knowledgable and skilled workforce for Manitoba’s agriculture industry — an important economic driver in the province. Building public trust is necessary to ensure those working hard to produce safe, sustainable, affordable food for families have the support of all Manitobans.
A Win For Manitoba
Everyone in Manitoba values agriculture as it is the foundation for nutrition, fibre, and fuel. Agriculturally-literate students are ready to meet the challenges of the future as informed consumers, decision-makers, employees, and voters.
A Message from
the Executive Director
By every measure, 2022 was an exceptional year for Agriculture in the Classroom-Manitoba. We provided teachers with more connections to agriculture than ever before, and now have a presence in every school division in Manitoba! More resources went out our doors than ever before. Many of our programs enjoyed record-breaking numbers.
With the support of our partners, we launched 18 new resources. AITC-M, with the support of Manitoba Agriculture, is working on ways to increase teacher awareness and uptake of our resources through Manitoba Education and Early Childhood Learning school curriculum materials as one big step to reaching our vision of every Manitoba student being agriculturally literate.
None of this is possible without the hard work of our passionate team – and the members, donors, funders, sponsors, and community partners who understand
how the work we do can shape the future of our province, and I believe, our world.
Our success in 2022 has inspired us to set some incredible goals for 2030. We want to offer more of what educators want everywhere in Manitoba so they have what they need to succeed wherever they are located in the province. We want to work with new partners to leverage innovative ideas about Manitoba’s agriculture story. We want to have at least one teacher champion in every Manitoba school who knows agriculture, includes it in their lesson plans, and promotes it to their colleagues. We want all our French schools to have AITC-M offerings available to them. We want to grow and bring more value to our volunteer program. Finally, we want more students entering the industry right after high school and post-secondary.
Growing connections is what led us here – and will ensure we achieve each of these goals and more in the years ahead.
– Katharine Cherewyk
Executive Director
A Message from
the President
Growing connections is about building relationships. Agriculture in the Classroom-Manitoba builds meaningful relationships between the people who produce the food we eat and the people who eat it – especially curious young minds hungry to understand where their food comes from.
Building relationships has been the highlight of my first year as president of AITC-M – relationships with new board members, staff and partners, funders, members, donors, supporters – the very people who make the work we do possible. What an honour and a pleasure it has been to watch these relationships thrive and grow over the past year.
One of the challenges of relationship-building during a pandemic is finding ways to create those connections when you can’t meet in person. In 2022, AITC-M built
on the success of its innovative virtual programming by connecting with more classrooms than ever before. Watching farmer Will Bergmann answer students’ questions while live-streaming from the cockpit of his combine during one of our Follow the Farmers tours is all the proof I need of the amazing power of connection.
This year reminded us that relationships sometimes change. In September 2022, after serving as AITC-M’s executive director for seven and a half years, Sue Clayton embraced a new opportunity and passed the torch to Katharine Cherewyk, our former Operations and Development Manager and another fantastic relationship builder.
As our new ED, Katharine’s expertise in strategic planning, communications and fundraising have already helped AITC-M launch new programs and expand existing ones. Her focus on building and strengthening community partnerships has already opened doors for exciting possibilities in the years ahead.
Here’s to growing more connections in 2023 – and beyond!
– Laura Holtmann
President
Our Growth
in 2022
437 schools in 2022
219 schools in 2020
AITC-M in active in 153 Manitoba communities and in 1 in every 3 schools in Manitoba
See Full School List
Alexander
Alonsa
Altona
Anola
Arborg
Ashern
Austin
Baldur
Balmoral
Beausejour
Benito
Binscarth
Birnie
Birtle
Blumenort
Boissevain
Brandon
Bruxelles
Carberry
Carman
Cartwright
Crystal City
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Neepawa
New Bothwell
Niverville
O’Hanley
Oak Bluff
Oak Lake
Oak River
Oakbank
Oakville
Onanole
Opaskwayak
Opaskwayak Cree Nation
Pierson
Pilot Mound
Pinawa
Pine Falls
Plum Coulee
Portage La Prairie
Powerview
Reston
Riding Mountain
Rivers
Riverton
Roblin
Rosenfeld
Rosenort
Rossburn
Rosser
Russell
Saint-Boniface
Saint-Georges
Saint-Jean-Baptiste
Saint-Lazare
Saint-Pierre-Jolys
Sanford
Schanzenfeld
Selkirk
Shilo
Shoal Lake
Snow Lake
Souris
Sprague
St. Adolphe
St. Claude
St. Eustache
St. Francois Xavier
St. Malo
St. Norbert
St. Pierre-Jolys
Ste Rose Du Lac
Ste. Anne
Steinbach
Stonewall
Stony Mountain
Strathclair
Swan Lake
Swan River
Teulon
The Pas
Thompson
Treherne
Tyndall
Virden
Vita
Waskada
Wawanesa
West St. Paul
Whitemouth
Winkler
Winnipeg Beach
Winnipegosis
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AITC-M in active in 153 Manitoba communities and in 1 in every 3 schools in Manitoba
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schools in Winnipeg
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AITC-M programs and
resources helped create
STUDENT
EXPERIENCES
IN 2022
Our Growth in Students
Registered In Programs
28,580 students
11,927 in 2020
Our Growth in
Teacher Champions
1,244 teachers
519 in 2020
Our Resources,
Flying Off the Shelves!
4,175
resources shipped in 2022
918 in 2020
14,711
resources downloaded in 2022
7,019 in 2020
21,224
website users in 2022
11,776 in 2020
Connecting
on Social Media
We love hearing from you!
Follow us at @aitcmb and join our growing audience of passionate teachers, members and partners.
follower growth
follower growth
follower growth
follower growth
PROGRAM HIGHLIGHTS
Follow the Farmers
Season 1 of our virtual farm tours proved so popular, we launched a second season! These enthusiastic farmer guides are opening the eyes of Manitoba students to the exciting world of farming without having to leave their classroom. Our amazing video partner Penner Farm Services and four commodity partners helped bring these tours to life. Plans for Season 3 are already in the works.
Students
up from 4,764 in 2021
Career Exploration
The future you is sitting in a classroom right now. AITC-M is making sure we give them the information to understand all the opportunities there are for them in agriculture, and our newly launched thinkAG Career Exploration offerings are focused on bridging that gap.
In partnership with Enterprise Machine Intelligence & Learning Initiative (EMILI) and Agriculture in the Classroom Canada, Explore Digital Agriculture classroom presentations and resources are in high demand. These presentations link directly to science and careers curriculum. They engage students to think about how their interests, passions and talents can lead to careers
in agriculture — including emerging opportunities.
Thanks to funding provided by the Canadian Agricultural Partnership, our first thinkAG Career Expo was held in November. The Expo brought hands-on workshops and presentations to Grade 10 students at Kildonan East Collegiate, where they learned about food production, farming and more from people working in the agriculture and food community.
Canadian Agriculture Literacy Month
In March 2022, we delivered Canadian Agriculture Literacy Month (CALM) virtually for the second year and broke our registration record. Thanks to you and our six incredible video partners, we were able to reach more classrooms in remote communities than ever before through our passionate network of volunteers from the agriculture and food industry while adding value to our CALM programming. For example, this year’s teachers received a slate of exciting resources, including the much-anticipated Manitoba Seed Kit!
CALM is an initiative of Agriculture in the Classroom Canada.
Manitoba Ag Days
Adventure Virtual Program
After Manitoba Ag Days in-person events were postponed in 2022 due to COVID-19, AITC-M found an innovative way to push ahead by launching a new virtual program that lets Grade 7 students connect with our Ag Days activities in class or at home.
Think Global – Agriculture & Our World is a gamified learning experience that teaches students about food security, population and land distribution, trade, ag careers, and more. This activity was made possible thanks to funding from Manitoba Ag Days, Viterra, and the Canadian Agriculture Partnership.
NEW RESOURCES
Manitoba Seed Kit
In May, we launched the long-anticipated Manitoba Seed Kit, a box of educational goodies jam-packed with fun and interactive ways to learn about crops and seeds common to our province.
We’ve already distributed 650 Seed Kits to classrooms across Manitoba. Teachers tell us the activities are helping students discover a powerful lesson about food: that it’s fun and easy to grow their own!
Our connections were critical in creating this high-quality resource and we are so grateful to our funding partners and foundational sponsors for this collaboration. We relied on educators, specialists, and six different Manitoba seed providers to accomplish a single goal: bringing our crops to life for young learners.
kits delivered to classrooms
students reached
The Foundations of Manitoba Agriculture
In September 2022, we launched a virtual resource hub exploring Manitoba’s most important commodities. These fact sheets and e-learning modules were made possible thanks to the input and enthusiasm of subject matter specialists, educators and curriculum specialists, commodity organizations, producers, and the ground-breaking work of our sister organization Agriculture in the Classroom-Saskatchewan. We’re so grateful to the foundational sponsors for this initiative, including our presenting sponsor, Peak of the Market.
The Foundations of Manitoba Agriculture was our most accessed resource webpage last year. Teachers are using it to explore several curriculum areas through the lens of agriculture. We look forward to rolling out more commodities in 2023 and providing access to resources in French in the future.
NEW RESOURCES
Manitoba Seed Kit
In May, we launched the long-anticipated Manitoba Seed Kit, a box of educational goodies jam-packed with fun and interactive ways to learn about crops and seeds common to our province.
We’ve already distributed 650 Seed Kits to classrooms across Manitoba. Teachers tell us the activities are helping students discover a powerful lesson about food: that it’s fun and easy to grow their own!
Our connections were critical in creating this high-quality resource and we are so grateful to our funding partners and foundational sponsors for this collaboration. We relied on educators, specialists, and six different Manitoba seed providers to accomplish a single goal: bringing our crops to life for young learners.
The Foundations of Manitoba Agriculture
In September 2022, we launched a virtual resource hub exploring Manitoba’s most important commodities. These fact sheets and e-learning modules were made possible thanks to the input and enthusiasm of subject matter specialists, educators and curriculum specialists, commodity organizations, producers, and the ground-breaking work of our sister organization Agriculture in the Classroom-Saskatchewan. We’re so grateful to the foundational sponsors for this initiative, including our presenting sponsor, Peak of the Market.
The Foundations of Manitoba Agriculture was our most accessed resource webpage last year. Teachers are using it to explore several curriculum areas through the lens of agriculture. We look forward to rolling out more commodities in 2023 and providing access to resources in French in the future.
kits delivered to classrooms
students reached
Eat Well: Exploring Canada’s Food Guide
When the new Canada’s Food Guide launched in 2018, we heard from teachers that a resource exploring the “full plate story” of food would be useful – and, with support and guidance from nine amazing foundational sponsors, we answered the call. In October 2022, we launched Eat Well: Exploring Canada’s Food Guide, a kit full of interactive lessons, display materials and playing cards designed to help Grade 5-8 students explore healthy eating. Teachers praise the quality of the kit and its contents, and for that, we thank the many partners and sponsors who made Eat Well possible.
kits delivered to classrooms
students reached
TEACHER DRIVER
Celebrating a Leader in Agriculture Education
2023 Teacher Driver
Winner Elaine Owen
A champion of the life lessons and values that can germinate by growing food and learning about agriculture, Elaine Owen puts the growing in growing connections.
The recipient of the 2023 AITC-M Teacher Driver Award, Elaine teaches Grade 6 at Miami School — a K-12 institution 100 miles southwest of Winnipeg. She’s widely known in Miami for her passion for gardening and teaching her students about how agriculture connects our economy and society.
Elaine makes growing food a part of everyday life in her classroom. Not only does she have a Little Green Thumbs classroom garden inside her Grade 6 room, she also has an outdoor garden and apple tree that students participate in. Over the years, they’ve grown and enjoyed beets, carrots and many other vegetables year-round.
Elaine loves seeing the joy on her student’s faces in the morning when they notice something new in the garden. This year, the class pulled off a bumper crop of lettuce in their indoor garden — eating it for “weeks on end” and sharing extra with other grades.
Elaine has been a devoted attendee of AITC-M teacher workshops every fall and uses other programs and resources, including Eat Well: Exploring Canada’s Food Guide and attending Follow the Farmers virtual tours. She loves being introduced to new books every year at AITC-M workshops and says she’s “energized and joyful” when returning to the classroom.
Elaine has been an incredible teacher champion for AITC-M, and we are humbled to see how she’s been a role model for agriculture and food in Miami, showing her students where their food comes from and the impact it has on their community.
OUR MEMBERS & SPONSORS
Thank you to everyone who partnered with us in 2022
Our partners are helping create valuable resources for teachers and amazing educational experiences for students. They understand that engaged teachers and agriculturally literate students lead to positive outcomes for the Manitoba agriculture industry and the economy. Thank you for sharing our vision!
Innovator
($100,000.00 – $249,999.99)
Canadian Agricultural Partnership
AGvocator
($50,000.00 – $99,999.99)
Alexander Cherban Agriculture Industry Development Program
Peak of the Market
Penner Farm Services Ltd
Cultivator
($25,000.00 – $49,999.99)
Bayer CropScience Inc
Cargill Ltd
Dairy Farmers of Manitoba
Manitoba Beef Producers
Manitoba Canola Growers Association
Manitoba Crop Alliance
Manitoba Pork Council
Manitoba Pulse & Soybean Growers
Nutrien Ltd
The Mosaic Company
AGucator
($10,000.00 – $24,999.99)
Archer Daniels Midland
Enterprise Machine Intelligence & Learning Initiative (EMILI)
FP Genetics
Manitoba Ag Days
Manitoba Chicken Producers
Manitoba Turkey Producers & Exceldor Cooperative
Richardson International
Roquette Canada Ltd
TD Friends of the Environment
Partner
($5,000 – $9,999)
Frank Digital
Grain Elevator and Processing Society
MacDon Industries
Manitoba Education and Training
Manitoba Egg Farmers
Manitoba Oat Growers Association
Viterra
Builder
($1,000 – $4,999)
Ag Advantage Ltd
Border Chemical Co Ltd
CANTERRA Seeds
Confidence Management Ltd (FWS)
Farm Credit Canada
Fisher Seeds Ltd
Greenland Equipment Ltd
Herbsigwil Farms
Keystone Agricultural Producers
Manitoba Potato Production Days
One Insurance
RM of Ste Anne
Scott Wolfe Chartered Prof Accountants
SW Advisory Services
Syngenta Canada
Trish Jordan
TriStar Dairy (Carin Vos)
Supporter
($250 – $999)
5603979 MB Ltd (James & Vickie Pedersen)
Aaron Brown
Agassiz Seed Farm Ltd
Ashley Graye
Assiniboine West Watershed District
Bob Bartley
Canadian Agri-Marketing Association
Clearview Consumers Co-op Ltd
Credit Union Central of Manitoba
Crystal & Gunter Jochum
Dundee Farms
Ellis Seeds
Field 2 Field Agronomy Inc
Jodee Karlowsky
John & Carol Robinson
Kevin Hamblin
Landon Friesen
Manitoba Agricultural
Services Corporation
Manitoba Seed Growers Association
Mike Orchard (Orchard Grain Farms Ltd)
Municipality of LaBroquerie
Municipality of Rhineland
Nexus BioAg
Park Acres Ltd
Prairie View Municipality
Redview Farms Ltd
RJP Seed Ltd
RM of Grey
RM of Hanover
RM of Oakview
RM of Springfield
RM of Wallace – Woodworth
RM of West Interlake
Seed-Ex Inc
Shawn Brook (Seed World Group)
Stephanie Cruikshanks
Sue & Kern Clayton
Warren McCutcheon
Whitemud Watershed Conservation District
Friend
($50 – $249)
Al Raine
Allan Calder
Allison & Richard Leclerc
Andy & Stacie Cardy
Ashley Taylor
Baret Easter
Barry McNabb
Becca McDonald
Bill Ross & Jocelyn Peifer Ross
Bill Anderson
Bob Horsman
Bonnie Bain
Bonnie Schott
Brad & Sandi Knight
Brenda Mutcher
Brenna Mahoney
Brent Derkatch
Brett Skeoch
Brian Kenyon
Brian Murray
Brian Nedohin
Bruce & Carol Dalgarno Pen-Dale Farms Ltd
Bruce Montgomery
Carolyn Wilson
Cathey Day
Cheryl Mayer Hrushowy
Cliff Cullen
Corin Raine
Crystal Berthelette
Crystal Jorgenson
D & D Bruce Ltd
Darrell & Patricia Friesen
Delwyn & Heather Fraser
Diane & David Wreford
Dianne Riding
Dwight & Leah Willoughby
Edeltraut Dancho
Faculty of Agricultural & Food Science
Fiona Jochum
Gail Eckert
Gina Sunderland
GoodwinBallance Communications
Grace & Matthew Wedlake
Haybusters
Hometown Service Ltd
Hon Blaine Pedersen
J Elaine Thomson
James Swan Ltd
Jenelle Hamblin
Jennifer McCombe-Theroux
Jillian Krahn
JoAnne Buth
John Chorney Farms Ltd
John R A Peach
Juliana Baird
Karen Hill
Katharine Cherewyk
Keith & Lee Anne Murphy
Kelly Green
Kenton & Marla Johnston
Kevin & Linda McGill
Kirk & Susan Shmon
Laura & Henry Holtmann
Laurel Hyde
Laurel Lyons
Laurene Connor
Leanne Campbell
Les & Diane Mauthe
Lesia Payne
Lingwei Liu
Lloyd & Joan Atchison (Poplarview Stock Farm)
MacNair Farms Ltd
Manitoba Women’s Institute
Margaret Smith
Marvin Elder
Maurice Bouvier
Michelle Philippot
Municipality of Brenda-Waskada
Municipality of Louise
Oakdale Farms Ltd
P & D Froese Farm Ltd
Patsy Michiels
Prairie Fruit Growers Association
Redfern Farm Services Ltd
RM of Minto-Odanah
RM of Mountain
RM of Yellowhead
Robert & Charlene Graham
Roland Air Spray
Ron Brand
Ron Rabe
Rutter Farms
Ryan Veitch
Sally Parsonage
Scheurer Farms Ltd
Shelley Bartley
Souris River Watershed District
Steve Biggar
Stoesz Acres Ltd
Talbot & Theresa Bergsma
Teresa Falk
Teresa Vallotton
Tim Rollheiser
Tiny Creek Farms Ltd
Todd Hyra
Tracy Gilson
Van Aert Farms
Walter & Debra Finlay
Westlake Watershed District
Woodmore Women’s Institute
Perfect Partnerships
Please partner with us in 2023!
DONATE
We reached more students than ever this year —
and you made that happen. Our programming is 85% donor dependent and only possible with generous support from partners year after year. Our promise to you: we will lead public trust in agriculture in Manitoba and influence
its success for years to come! Visit aitc.mb.ca/donate to learn more.
VOLUNTEER
Volunteers are the face of agriculture for us and our students. Donate your time, passion and story for one or more of our programs. Get involved by visiting aitc.mb.ca
SHARE
Help share our message by following us on social media, sharing our posts, and showing us some love in the comments. Find us at aitc.mb.ca.
For more information, please visit aitc.mb.ca or email Katharine Cherewyk at Katharine@aitc.mb.ca to explore options to partner with AITC-M.